Hammed Goodman Okunade is a graphic designer and editorial design badass. He is a very explorative designer who constantly churns out new and interesting manifestations of his design mind. We first knew about Goodman through his amazing minimalistic brand, Hingees – a Modern minimalist lifestyle brand, harmonising style with value.
Goodman was in charge of design at Jumia Food Africa as Head of Design. He is a very passionate graphic designer with a knack for clean, smart and effective works. For him, the bottom line is to turn ideas into effective and visually engaging content for business growth and development.
In an interview with Capital Square, a co-working Hub we love, Goodman explained that his minimalist approach to design his stemmed in the belief that simplicity is the ultimate sophistication – “I’ve found that clean, minimalist design is easier to remember. It is also quite effective at conveying the intended message. It sounds counterintuitive, but in the modern world, there are so many things vying for our attention that the simplest, clearest message ends up standing out.”
You should follow Goodman on Twitter to see more of his thoughts on Design and Minimalism.