I recently stumbled upon this interesting list of Content upgrades for growing your email subscriptions made by SumoMe. I found it so refreshing and cool that it was just appropriate that I share it here. It is a great guide not just for fuelling your email power, but for creating great contents that are totally usable and amazing. Here are some of them.
A Cheat Sheet
Depending on what your blog post is about, a cheat sheet can be a simple content upgrade. For example, if I write a blog post explaining the different tags in HTML, I can create a one-pager of all the available HTML tags and how they’re used.
A long, 4,000-word blog post can likely be converted into an easier-to-digest checklist. It can be an itemized step-by-step for a how-to blog post, a list of materials for a do-it-yourself project, or a list of best practices.
For example, if you’re sharing a process you have for promoting a blog post, you can create a checklist of everything the reader should do to promote the blog post.
Tools to easily create checklists: Forgett, SweetProcess, and Checklist.
List of Resources
Do you mention a bunch tools or resources in your blog post? Create a master list linking to each of them for readers so they don’t have to search for each tool on their own. Then make that list available as a PDF download.
Transcripts for your Podcast or Video Show
If you host interviews, have a podcast, or have a video show, transcribe your recording and make it into a downloadable PDF file. It takes less than 10 minutes of work for you to hire a transcriber and host the file.
You can use Transcription services: Rev and Fiverr.
Video or Audio Recording
If you’ve previously hosted and recorded an interview, a webinar, or any informational video that’s relevant to the blog post, you can make the recording available as a bonus. You can create a how-to video of a blog post or record yourself reading your blog post out loud. It might sound like a strange idea, but some readers digest information differently. For example, Tool for audio editing: Audacity Tool for video editing: Camtasia.
Quick Start Guide
You might be teaching something complicated. Simplify it. People want to get started quickly without worrying about the difficulties later on (those difficulties often prevent them from taking the first steps). Take the first three steps and simplify them to help the reader get over the initial barrier.
Instead of a simple quick start guide, create a comprehensive guide that walks the reader step-by-step through the entire process. While it may be lengthier, it’ll target readers who are looking for in-depth guidance.
Report / Whitepaper
Have you hosted a survey or done extensive research into a topic? Make it into a report that’ll educate readers about their industry or interest. Reports and whitepapers will also help you become recognized as an expert in your area of interest.
This could be a relevant diagram, motivational quote, or images the reader can print out and pin up on their wall. It’s a great reminder for readers to stay organized or focused.
Assignments or Worksheets
If you’re teaching something, go beyond explaining the concept. Create homework assignments that your readers can download and immediately apply the knowledge.
You don’t have to do a comprehensive study of a company or analyze a group of people to do a case study (but that’d be really awesome). You can use yourself as a case study. People want to learn about what other people are doing.
See the rest of the list on SumoMe