Contrary to what you might think, there’s a science to creating content. Creating content goes beyond the sheer beauty of being creative or being able to create, especially if you want to create engaging content. Here’s what we’ve found out and realized over time about creating content the target audience loves:
1. Don’t assume you know what people’s needs are and develop content based on your assumptions. In Uberflip’s interview with Anum Hussain on how her team creates content for SideKick, she reiterated the fact that assumptions can sidetrack a content team’s view and make them focus on either the wrong audience or lower results achievable.