Growth hack can be a mysterious thing if it is not well understood and managed. Businesses will build castles in the air, paint big pictures and imagine great things happening to them. Over time, individuals, business and even large corporations have learnt that it is essential to set goals, write down their vision for everyone to see and follow, and it is very important to get things going as quickly as possible.
However, reality has hit us in the face time and again, that growth doesn’t happen the way we imagine or want it to happen. Growth is a concept of nurture, control, taking steps and weighing each move. Growth comes with pull backs, hitches, long hauls and treacherous paths that you may not have seen coming when you first envisioned your goals and big picture.
While it is good to be able to have big pictures and dream big, you and your team need to be able to sit down, break your steps down into tiny bits and then find ways to be able to measure each step you take and know if it is good for your product or bad for your product.
Managing your growth process is the most important thing for your product and business. You’ll always be tweaking, working on the product, hacking to make it better. So, the question is how do you manage your growth process? How do you measure your iterations and hacks to make sure you are getting a good understanding of the results? What tools should you be using to measure growth? How can we growth hack a product?
In this post we’ll discuss the tools to use in managing and measuring your iterations, changes, hacks and growth. Here are some of the tools:
Google Analytics: This is the tool for measuring everything happening on your product. It is great for measuring everything measurable. Once you’ve determined what it is you are trying to achieve or look out and have set your key performance indicators, Google Analytics is the go to place for measuring what is working and what is not.
Your Conversion Funnel: Your sales/marketing/conversion funnel is also a very important tool for measuring your iterations. You get to know how people go from one point to the other and how they get to the ultimate conversion point you want them to be. Your funnel is perhaps, the most essential tool for you. You can measure and analyse the data from one point to the other; understand how your conversion flows and make changes you can track to get good result.
Unbounce: Another tool for measuring your iterations and product hacks is Unbounce. This is perfect for UX/UI, landing page changes and A/B testing too. You want to be sure on what converts the most amongst options. Unbounce is great for being able to know what option/change serves you with great results the most and guides you into choosing the best for your product.
Mailchimp: The champion for email marketing is Mailchimp, giving you data, analysis and tips for improving your email marketing efforts. Email Marketing is a very part of your marketing and sales conversion. It is therefore essential to use a tool that will help you measure your efforts and give you good data and reports.
Social Networks: Your social media presence is not just for the sake of having something. It is part of a marketing and product mix, where you can effectively communicate who you are to your target audience. Fortunately, Facebook and Twitter have inbuilt reporting/analytics tools. However, you can use other ones for a wholesome reporting system. Sproutsocial, Google Analytics etc will do the work you need.
Optimizely: Optimizely is a fantastic tool for experimentations. You can test different subject matters, copy, design etc. Optimizely helps you increase engagement, interactions and conversions on your website by making a/b testing super easy. It is great for web and mobile apps.