The world as we know it is fast evolving. Every one in the corporate or business world is focused on making sure their product meets a particular standard, or at least fills the customer with satisfaction. And the essential way that happens, apart from building a fantastic product is by creating an interface and experience that makes product use smooth and easy.
This ease of use and inviting experience has made design one of the most important and highly demanded skills. Product design and User Experience has moved to the forefront of the most sought after skill and the most needed part of a product development/management.


With so many fun, useful apps and products on the market, companies cannot risk having a poor user experience or uninspiring design anymore. This is why General Assembly‘s Hannah Atkin has highlighted some of the reasons being a UX designer is one of the best career paths you can walk.


1. Job growth
Earlier this year, CNN projected the 10-year job growth for user experience designers to be 18%. While this number does not come as an enormous surprise, given the ever-increasing growth and demand for technology, it is definitely great news for current practitioners and those thinking about jumping onboard. No one has a crystal ball, but it is not hard to believe such predictions.


2. Huge Push for design-centered companies
Now more than ever, companies are pushing to bring design to the forefront. Why this emphasis on great design? It’s good for business!
A 2014 study conducted by the Design Management Institute, a US-based non-profit focused on design management, discovered that design strongly impacts a company’s bottom line. The study states, “Results show that over the last 10 years design-led companies have maintained significant stock market advantage, outperforming the S&P by an extraordinary 228%.” For context some of these “design-led” companies include Apple, Coca-Cola, IBM, Nike, and Starbucks.
We can go one step deeper and take a look at companies that were founded by designers: think Pinterest and Airbnb. Such companies put an enormous emphasis on design and design-driven culture in a way that produces innovative solutions through strong user experiences. These startups continue to demonstrate the power of great design and increased success with users.


3. High Median Pay
The Nielsen Norman Group published a report on Salary Trends for UX Professionals earlier this year. The study points out that salaries have leveled out over the years resulting in salaries of thousands of dollars because it takes into consideration salaries during the dot-com bubble. However, the starting salary in this industry, with no experience, is definitely still a great incentive.

The user experience industry rewards experience with higher rates as you get further into your career, so there is decent income growth over time as well.

4. Cross-disciplinary skills
The great news for anyone interested in getting into user experience is that you most likely have some helpful skills in your arsenal already. User experience is a field that is made up of many different disciplines. Do you already have some coding experience? How about graphic design, psychology, or library sciences? The list of overlapping skill-sets is seemingly endless and only works in your favor.